Hotel websites

I build high-converting hotel websites that increase direct bookings and reduce your dependence on OTAs. The site has one job: show the property at its best and make booking directly the easiest option a guest has.

The Hotel Asterly concept site on a phone

What your website can handle

  • Rooms guests can compare 01

    Each room presented properly, with photography, details and rates, so choosing feels easy rather than like detective work.

  • A clear route to booking 02

    Every page leads into your booking engine without detours, so a guest who has decided can act on it immediately.

  • Direct booking first 03

    The site exists to win reservations on your own channel, where no third-party platform takes a cut of the stay.

  • Photography that carries the property 04

    Layouts built around your imagery, because the property itself is the argument for staying.

  • A local guide your team can grow 05

    Neighbourhood recommendations and stories, editable in the CMS, that give guests a reason to book the area as much as the room.

  • Offers and packages 06

    Seasonal offers, longer-stay packages and gift stays, added and retired by your team without a developer.

  • Events and private hire 07

    A separate route for weddings, meetings and private dining enquiries, away from the booking flow.

  • Fast on a phone 08

    Guests research on a phone, often while already travelling. The site is built mobile-first and stays quick.

  • Search foundations 09

    Structure and metadata done properly, so the hotel is found for its own name and its neighbourhood.

What’s included

  • Website design
  • Development
  • Mobile and desktop layouts
  • CMS setup for rooms, offers and the local guide
  • Booking engine connection
  • Training and handover
  • SEO and metadata
  • Testing
  • Domain connection
  • Launch support

Custom booking flows, multi-language versions and other larger pieces are quoted separately, always in writing and before any work starts.

Selected concept

Hotel Asterly is a self-initiated concept, designed and built end to end: rooms you can compare, a booking flow and a local guide the team can grow.

Hotel Asterly concept site, homepage, desktop

Hotel Asterly

Boutique hotel website concept · 2026

Pricing and timeline

Every hotel project is quoted individually, based on the property and the scope: rooms, offers, the booking route and anything else the site needs to carry. You get a fixed quote and a clear timeline in writing before any work starts.

Common questions

Can you connect our booking engine?

Yes. The site links cleanly into the booking system you already use, carrying the guest from any page into your engine. A fully custom booking flow built into the site itself is a larger piece of work, quoted separately.

Will this actually increase direct bookings?

No honest studio guarantees numbers. What the site does is remove the reasons guests fall back to third-party platforms: unclear rooms, hard-to-find rates and a booking route that feels less trustworthy than the big sites. Guests who arrive at your site can see the rooms, trust the brand and book directly.

What do I need to provide?

Photography, room details and rates, the story of the property and access to your booking engine. If your photography needs work, I will say so honestly before we start, because on a hotel site the imagery carries the sale.

Can our team update the site themselves?

Yes. Rooms, rates presentation, offers, the local guide and practical details are all editable in a CMS set up around how your team actually works, and I walk you through it at handover.

How long does a hotel website take?

Longer than a one-page café site, because rooms, offers and the booking route all deserve proper attention. You get a clear timeline with the quote, agreed before any work starts.

Do you provide hosting and ongoing support?

Yes. Hotels usually take an ongoing care arrangement covering hosting, monitoring and a set amount of changes each month, or you can take a full handover. Both routes are explained before you commit.

Can you work with our existing brand?

Absolutely. If you have an identity from a designer or studio, the site is built to match it faithfully. If not, I design the site around the character of the property itself.

Have a project in mind?

Tell me about your café, restaurant or hospitality project. I usually reply within one working day.