Selected work
Self-initiated concept

Boutique hotel website concept · 2026

Hotel Asterly

A website concept for a boutique hotel on the Zeeland coast.

Hotel Asterly concept site, homepage, desktop

What was built

  • Strategy, identity, website design and development
  • Structured room and local-guide collections
  • A complete, clearly labelled simulated booking flow
  • Responsive, image-led hospitality layouts

Credits

  • Build Good

    Strategy, identity, digital design and development

The project

A small hotel presented without the usual clutter

Hotel Asterly is a self-initiated concept for a small hotel on the Zeeland coast. The site introduces the property, presents four rooms, publishes a local guide and takes guests through a simulated booking flow.

Build Good created the strategy, identity, website design and development as one end-to-end concept.

Hotel Asterly concept site, homepage, desktop
Hotel Asterly homepage.

The build

Rooms and practical details stay easy to find

Photography leads the main pages while navigation and booking actions remain visible. The four rooms are treated as a small collection, with the details needed to compare them close at hand.

The local guide uses the same visual system but has a denser reading layout for practical information.

Built for every screen

Room information, imagery and booking actions are rearranged for smaller screens without losing context.

Hotel Asterly concept site, homepage, desktop
Hotel Asterly concept site, homepage, mobile
Homepage on desktop and mobile.

Content and booking

Rooms and guides use structured content

The site uses Next.js with Storyblok as the content layer. Rooms and local-guide entries are separate collections that share structured amenities, making them easier to update and reuse.

The booking flow covers room, dates and guests. It is visibly labelled as a simulation throughout, and the complete journey can be used with a keyboard.

A complete booking simulation

The flow covers room selection, dates and guests, with concept labelling kept visible.

Hotel Asterly concept site, simulated booking flow, desktop
Hotel Asterly concept site, simulated booking flow, mobile
Simulated booking flow on desktop and mobile.

Details

Hotel Asterly concept site, rooms overview, desktop
Room collection.
Hotel Asterly concept site, The Asterly Suite, desktop
The Asterly Suite.